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Wednesday, July 29, 2009

Toyota introduces the new Vios TRD Sportivo

TOYOTA
UMW Toyota Motor Sdn Bhd, manufacturer and distributor of Toyota vehicles in Malaysia, will be introducing a new variant to the Vios line-up. This new variant, the Vios TRD Sportivo is the result of collaboration between UMW Toyota Motor Sdn Bhd and TRD Asia Co Ltd. This model will be replacing the Vios 1.5S grade as the top variant of Malaysia's best-selling model in the non-national category (100,000 units of Vios sold since the previous generation model was first introduced in Malaysia in 2003).

TOYOTA2
With this new variant, the Vios model line-up will still consist of a total of four variants - Vios TRD Sportivo, Vios 1.5G, Vios 1.5E, and Vios 1.5J. This is to give customers a wide range of choices basd on their requirements, with the new Vios TRD Sportivo to cater for those who want and exciting small sedan that is fun to drive on a daily basis.

Speaking at the media preview, Kuah Kock Heng, president of UMW Toyota Motor said, "We are confident that this model will continue to maintain its position as the leader in its category. Last year, the Vios had 32 per cent share of all Toyota vehicles sold, and as of May 2009, it had a 36 per cent share of total Toyota vehicles sold. With the Vios TRD, we are sure the Vios will continue its growth momentum."

With the introduction of the Toyota Vios TRD Sportivo package, the current Vios 1.5S variant will be discontinued.

However, other existing variants namely 1.5G, 1.5E and 1.5J are still available.

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